As Director of Brand Management & Business Intelligence for Best Friends Animal Society, Vicki is responsible for supporting the organization's information needs and member and community insights, as well as leading initiatives to gauge progress in their mission of No More Homeless Pets.
Vicki has over 20 years of leadership experience in marketing, publishing, advertising and sales. She has a strong background in direct-response marketing, relationship management, emerging market development, organizational effectiveness and strategic planning. Prior to joining Best Friends, Vicki served as marketing director for Blue Cross and Blue Shield of Florida.
A Pennsylvania native, she received her undergraduate degree in communications at Pennsylvania State University, and attended Duquesne University's community and organizational leadership graduate program, with an animal advocacy concentration.